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Having a Blog can provide you great benefits, but a Blog can require a large investment in time. Before you jump in, learn the benefits and challenges so you understand what it takes to manage a successful blog.

A blog can help you:

• Engage with and serve your customers
• Put a human face on the work you do
• Explain your agency’s mission, policies, and goals
• Promote discussion
• Spot trends early and head off potential problems
• Gather feedback and ideas
• Establish yourself as an expert

Challenges of blogging

You need to be able to answer these questions:

1. Why do you think you need a blog?

• What problem would it solve?
• How will it help you meet your organizational goals?

2. Who is your audience?

• Who are you writing to?
• What message do you want to communicate?
• What kind of feedback do you expect, and how will you manage it?

Pitfalls of blogging

A blog is NOT good for:

• One-way communication
  • The best blogs create a dialogue between the author and readers.
• Short-term initiatives
  • Blogs need time to gather a following, and the program might be over before your blog has time to become read widely or known.
• Sharing personal information that doesn’t relate to the job
  • It’s OK to share small tidbits of personal information to give your blog interest and help people relate, but what you share should always tie in some way to official agency business.
• Regurgitating press releases
  • Blogs are meant to be informal. They can be used to supplement or comment on official guidance, such as press releases, but never use a blog just to repost formal guidance.

Let us design and host your blog.

The cost is only $14.99/mo. and includes email and a free domain name and FREE BLOG DESIGN.

Call Us at 585-233-7254 or mail us using the form below.